John F. Davis III

President of Flying Frogs Investments

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John Davis served as CEO of Room Key, from 2010 until 2014, a joint venture owned by six of the world's leading hotel companies - Choice, Hilton, Hyatt, IHG, Marriott and Wyndham - which launched its innovative new online hotel search engine,, on January 11, 2012.

John Davis is President of Flying Frogs Investments, a private investment fund focused on the hospitality industry.

After an investment by Flying Frogs, Davis served as the CEO of BirchStreet Systems, where he now serves on the Board of Directors. BirchStreet provides procurement software to many of the largest hotel companies in the world, including Hilton, Hyatt, Omni, Marriott (International) and Four Seasons.

In July 2008, Davis departed Pegasus Solutions Inc., after serving as Chairman of the Board, Chief Executive Officer, and President for 19 years. Starting the company in 1989 with his assistant, Pegasus Solutions grew to more than 2,800 employees and revenues grew from $0 to $175 million in 2007.

Davis was recruited in 1989 by 16 of the world’s leading hotel and travel-related companies to launch a company that would lower hotel reservation distribution costs. He led the launch of the Pegasus Electronic Distribution “switch” technology (formerly THISCO), which was created originally to link the central reservation systems of hotel companies with the major airline global distribution systems (GDS), such as SABRE and Galileo. Today, this technology enables more than 86,000 hotels to be booked by agents via the GDSs as well as to be booked on alternative distribution channels such as Internet sites.

In 1992, Davis led the formation of Pegasus Commission Processing, the industry’s first hotel commission clearinghouse (formerly HCC). As the world’s largest provider of hotel commission payment processing services, Pegasus now provides more than 35,000 major hotels and thousands of travel agencies worldwide with consolidated commission payment and management reporting via an electronic network.

In 1995, Davis led the launch of, which was the first Web site to offer real-time online hotel reservations. Over the years, the site evolved to offer reservations at more than 80,000 hotels, and its booking engine and content database became the foundation for Pegasus’ successful online distribution business, which now powers thousands of sites, including Hotwire, Expedia and Orbitz.

In 1996, Davis combined THISCO, HCC, and TravelWeb to create Pegasus Solutions. The Company went public in 1997 on NASDAQ at $13.00 per share. Pegasus completed a $42 million follow up offering in 1998 for $17.50 per share. In 1999, a third offering was completed raising $90 million at $38.88 per share.

In 2000, Davis led Pegasus’ acquisition of REZsolutions, Inc., the hotel industry’s largest third-party marketing and reservation provider. As a result of this transaction, Pegasus grew from 400 employees to 2,800 employees in 32 countries. Through this acquisition of REZsolutions’ Utell business and its RezView central reservations system, Pegasus immediately became the major player in both the CRS and hotel representation arenas.

In 2006, Pegasus Solutions was acquired by Prides Capital for $375 million and taken private.

A longtime entrepreneur, in 1982 Davis co-founded the toll-free ordering company 800-FLOWERS for the floral industry. In 1980, Davis acquired the phone number from a trucking company in Madison, Wisconsin. The company was the first to use an 800 number as the primary vehicle for sales. After selling the company in 1984, Davis founded a telemarketing company, ATC Communications. Within two years, ATC’s sales had jumped from zero to $25 million, and its staff had grown to 1,200 employees.

Davis has received numerous business honors, including: Business Travel News’ Travel Industry Hall of Fame, and its “Top of the Top 25s” in 2009, and was named six times to BTN’s annual 25 Most Influential Executives; Lodging magazine’s Top 75 Executives in the Hotel Industry; Interactive Travel Report’s Person of the Year in Interactive Travel, one of the 25 Most Influential People in the Meetings Industry by Meeting News; Travel Agent Magazine’s People of the Year; Computerworlds’s Agent of Change; Hospitality Financial and Technology Professionals’ Hall of Fame; and Hotel Electronic Distribution Network Association’s President’s Award of Excellence. He was just recently honored with the Texas Christian University 2008 Valuable Alumnus Award.

Davis serves on the board of TRX Inc., and is on the Board of Trustees of Texas Christian University (TCU). He is also currently an Executive-in-Residence at TCU’s Neeley School of Business, and a member of the International Board of Visitors of TCU’s M.J. Neeley School of Business. Davis is an Honorary Consulate for the Principality of Monaco as well as a member of the Dallas Committee on Foreign Relations. Davis is active in many charities, including The Family Place and Gilda’s Club.

Davis holds a bachelor of business administration degree from Texas Christian University in Fort Worth, Texas. He, his wife and three sons live in Dallas, TX.